The Betting and Gaming Council (BGC) has launched Take Time To Think. The campaign encourages gamblers from England, Scotland, Wales and Northern Ireland to use gambling tools for a safe, responsible betting and gaming experience. It follows on from the long-established ‘When the Fun Stops Stop’ campaign and was developed by BGC. Mobile Free Spins is supporting safer gambling practices alongside our casino partners with the Four T’s campaign: Take Time To Think which was released in October 2021.

BGCs new campaign launched with a series of TV adverts showing customers pausing mid-play before considering whether to use safer gambling tools - a selection of which can be found below.

BGC changes ‘When The Fun Stops’ with new ‘Take Time To Think’ campaign

The Betting and Gaming Council has worked with online operators to deliver the multi-million pound campaign, which has been funded by BGC members including William Hill, Entain, bet365, Gamesys, Flutter, Betvictor, Betway, Kindred, Playtech, Betfred, PlayOjo, Betsson and Microgaming.

Operators will also adopt the ‘Take Time To Think’ (TTTT) messaging across online and offline operations so the high street and virtual gambling worlds will be in harmony with each other.

What about When The Fun Stops, Stop?

While ‘When The Fun Stops, Stop’ was key in helping to address problem gambling, the Betting and Gaming Council thinks ‘Take Time To Think’ will be better at encouraging UK players to pause and consider the safer gambling tools operators provide – deposit limits, time-outs and self-exclusion - to help Brits moderate their play and stay in control.

What is Take Time To Think about?

The latest BGC campaign is aimed at encouraging customers to use the wide range of safer gambling tools offered by its members. West Ham is one of the many football clubs that have shown support for the new gambling campaign from BGC. Our views align with BGC because MobileFreeSpins is committed to providing an enjoyable gaming experience whilst promoting and supporting safer gambling in the UK and further afield in any way, shape or form possible.

I am absolutely delighted that our members have signed up to this fantastic campaign.

Millions of people enjoy a flutter and the overwhelming majority do so perfectly safely and responsibly. But that doesn’t prevent the regulated industry from continuing to do more to promote ever higher standards in safer gambling.

Our research has shown that the ‘Take Time To Think’ message will encourage even more customers to pause and consider whether to make use of the wide range of safer gambling tools that are available. That will enable them to stay in control of their betting.

The efforts BGC members are making to promote safer gambling are in stark contrast to the all too easily available unsafe, unregulated black market online. - Michael Dugher, CEO of the BGC.

Find Independent help services on mobile

No matter which mobile casino site or APP you choose to gamble on, there are multiple safer gambling tools that can help you keep safe whilst betting.

We want you to enjoy your gaming experience with us but understand that sometimes you can find yourself spending more money or time than you wanted to. It can happen to anyone.

That’s why we’ve made it easy for you to find a tool that helps you to play safely, all the time. And, if you need to stop gaming completely for any reason, we have all the info you need to take those next steps right here -

Firstly, if you are not sure how much gambling has become a problem for you, you can complete the GamCare online assessment to find out how much of an impact gambling is having on your life and wellbeing.

GAMSTOP lets you put controls in place to restrict your online gambling activities on mobile, tablet and desktop. You will be prevented from using gambling websites and apps run by companies licensed in Great Britain, for a period of your choosing.

If you need further detailed advice, or more specific help and counseling, please contact one of the following independent help services.

If you need help with your gambling and want to talk to someone or you’re worried about someone close to you, please ask for help and contact any of the below:

National Gambling Helpline

GamCare operate the National Gambling Helpline and offer confidential information, advice and support for anyone harmed by gambling in Great Britain. The Helpline is open 24 hours every day on Freephone 0808 8020 133 or via Live Chat. Advisers will listen to you, they won’t judge and your conversation is confidential.


BeGambleAware provides information, advice and directs people to support to help keep people safe from gambling harms.

National Gambling Treatment Service

The National Gambling Treatment Service is a network of organisations working together to provide confidential treatment and support for anyone experiencing gambling-related harms, free to access across England, Scotland and Wales.

Gamcare Forums And Chatrooms

GamCare offers a moderated online forum and daily online group chatrooms to enable those affected by gambling harms to connect with others in similar situations, share their experience and support one another.

Gambling Therapy

Gambling Therapy global online support service offers advice in multiple languages for people who have been adversely affected by gambling.


Gam-anon is a support group for those affected by or close to compulsive gamblers. Contact Gam-anon: 08700 50 88 80.

Step Change Debt Charity

The UK’s most comprehensive debt advice service. Helps Brits with debt problems take back control of their finances and their lives. Contact StepChange: 0800 138 1111

Citizens Advice Bureau

The Citizens Advice Bureau helps people resolve legal, financial and other problems by providing free information and advice.

Additional services in UK

Also, there are a number of parental filtering solutions that can be used to monitor or restrict access to the Internet for underage users. Net Nanny is filtering software that protects children from inappropriate web content. Another similar tool is Cybersitter which is a filtering software allowing parents to add sites to block. Cybersitter by 27labs gives you the ability to limit kids access to sites on the Internet with questionable content.

Finally, there are numerous tools available that allow you to block access to gambling websites, apps and adverts such as Gamban, Gamblock, Betfilter and BetBlocker.

Safe Gambling in UK final word

UK punters really are blessed with the best of the best it comes to gambling and safety online. We hope you take the time to explore our selection of gambling tolls and spending controls on this page and find one that’s right for you. Remember, they’re available to everyone 365 days a year.